What is ALFI?
ALFI is an innovative software that utilizes AI technology to enhance digital out-of-home marketing in Uber and Lyft rideshares. By leveraging computer vision, ALFI matches passengers with relevant ads in real-time, while maintaining strict privacy compliance by avoiding personal data tracking and storage.
ALFI enables its clients to deliver targeted ads based on verified impressions and real-time audience analytics, setting new standards in audience-centered advertising. With its advanced features like AI, machine learning, and recommendation engines, ALFI ensures tailored content delivery and accurate audience measurement, bringing transparency and accountability to the digital out-of-home advertising landscape.
In practical terms, ALFI helps businesses to reach their target audience with precision and efficiency. By delivering personalized ads to passengers during their rideshare journeys, ALFI can boost brand awareness, increase engagement, and drive conversions. ALFI’s user-friendly platform also allows clients to monitor their ad campaigns in real-time, providing valuable insights into ad performance and audience engagement.
How to use ALFI
ALFI’s software turns a digital display into an intelligent screen that can detect audiences and serve the right messages to make their media more valuable and effective. ALFI’s proprietary platform recognizes what – not who – is viewing a digital out-of-home ad and serves content based on the viewer’s gender and age in an ethical and respectful manner.
ALFI key features & benefits
ALFI offers a spread of capabilities and advantages that make it a pinnacle preference for numerous users. These are a number of the key functions:
- AI & Machine Learning
- Big Data
- SaaS
- Computer Vision
- Recommendation Engine
- IoT Cloud
- Interaction Services
ALFI use cases and applications
- Utilize alfi to create personalized and focused advertising campaigns for in-automobile rideshare passengers, leveraging AI-powered monitors to reach a captive target market in Uber and Lyft motors with out compromising privateness through the avoidance of monitoring non-public information.
- Employ alfi’s computer imaginative and prescient generation to dynamically in shape advertisements with relevant audiences in actual-time, ensuring that advertising messages resonate with viewers and maximize advert engagement by using delivering contextually appropriate content.
- Leverage alfi’s target audience analytics and advice engines to generate facts-pushed insights, permitting advertisers to measure the effectiveness of their campaigns with tested impressions and real-time metrics, in the end enhancing ROI and marketing campaign overall performance.
Who uses ALFI?
ALFI is utilized by and benefiting exclusive person businesses such as but not restrained to a number of the following customers:
- Rideshare companies
- Advertisers
- Marketing agencies
Frequently Asked Questions from ALFI
1. How does ALFI work?
ALFI’s software turns a digital display into an intelligent screen that can detect audiences and serve the right messages to make their media more valuable and effective.
ALFI’s proprietary platform recognizes what – not who – is viewing a digital out-of-home ad and serves content based on the viewer’s gender and age in an ethical and respectful manner.
ALFI believes this type of anonymized, yet targeted advertising is the future of the industry, especially as companies move away from cookies and deep collection of a consumer’s personal data and browsing history.
2. How does it benefit advertisers?
ALFI solves many of the challenges advertisers face today and provides brands the ability to serve relevant ads to consumers in physical environments, driving sales and relevance without capturing any personal information.
3. Does ALFI use facial detection or facial recognition?
ALFI understands small facial cues and perceptual details to detect a face and predict the age and gender of the person looking at the screen. Hence, ALFI uses facial detection — not facial recognition.
The term facial detection is different from facial recognition, in that facial detection refers to the analyzing or detecting of patterns and emotions, whereas facial recognition technology (FRT) stores data in order to recognize or identify an individual against existing content.
ALFI does not track or identify anyone, nor does it record or store facial images.
4. Does ALFI collect consent from the users?
ALFI does not collect or store any kind of personal data, accordingly there’s no consent required.
5. Does Alfi track or report on ethnicity?
No, Alfi does not deploy its technology in this manner.
Find more & support
- ALFI – Enterprise SaaS Powered by Artificial Intelligence Company name: Lee Digital, LLC dba Alfi .
- ALFI – Enterprise SaaS Powered by Artificial Intelligence Company address: Miami: 429 Lenox Avenue, Suite 547 Miami Beach, Florida 33139; Denver: 1700 Lincoln St 17th Floor Denver, CO 80203; Wichita: 9323 E 34th St. N, Wichita, KS 67226.
- About Us: https://www.getalfi.com/about-us/
- Contact Us: https://www.getalfi.com/contact-us/
- Phone: 305. 395.4520
- Email: [email protected]
